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Tag: periscope

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

Publishers are Testing Facebook Live and Seeing Results

Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question is how to use it. Sometimes it takes seeing some good examples to inspire progress within a large media company, so I’m glad that Digiday

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is

Mobile Best Practices: A Modest Proposal

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you’re a bear, they’re really tough to pin down. If you are a bear, you probably don’t even have a smart phone, let alone a digital magazine property. And how are you even reading this?

Mobile Video Trends: Spending, Vertical, Social

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two go hand in hand: If digital magazines are going to succeed on tablets, smartphones, and phablets, the thinking goes, they’re going to need more than just strong content and good design. They’re going to need mobile savvy and video chops.

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.

Multiplatform Media a Priority for Publishers

Multiplatform media is the answer for publishers: If we didn’t believe that, we wouldn’t be in business – because we wouldn’t have any client success stories! The best part about a multiplatform strategy is that it can be integrated into both a legacy and niche business model.

Below, you’ll see some stories of big-name magazine brands capitalizing on the promise of diversified content distribution – all three articles are from our friends at AdWeek.