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Tag: personalized landing pages

Personalized Pages Boost Conversions

Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees

It’s widely known that direct mail campaigns are more successful when written with personalized information. Using the reader’s full name in the from-line or their job title in the copy will usually boost response rates.

This is proving to be true for email and landing page marketing, according to marketing software company Naehas, Inc.

Personalize Your Landing Page and Increase Landing Page Conversion Rates

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out that personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

PagePersonalizer.com Landing Page Review

Landing Page Conversions Gets Personal

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

Personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.