Catch up on the Mequoda Daily’s blog posts for this past week
Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?
If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?
If you’re not doing either of the two items above and you’re one of many publishers that are not currently distributing their content on these new media platforms, you may find it more of a struggle to decide how to take advantage of podcasting.
“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."
- Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac
“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”
- Stuart Hochwert, Founder and CEO, Prime Publishing
“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”
- Hampton Stephens, Publisher, World Politics Review
“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”
- Brook Holmberg, Publisher, Yankee Magazine
"We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth."
- Ed Coburn President Cabot Wealth Network
