"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
Catch up on the Mequoda Daily’s blog posts for this past week
Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?
If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?
If you’re not doing either of the two items above and you’re one of many publishers that are not currently distributing their content on these new media platforms, you may find it more of a struggle to decide how to take advantage of podcasting.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
