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Tag: politico

Giving Magazine Subscribers What They Want By Prioritizing Content Over Ads

Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time it was an article from Politico by Jack Schaefer called, “Do Readers Own the New York Times?” Although the article is about newspaper and not magazine subscribers, it’s an interesting concept to think about for our industry, too.

Digital Publishers Expand with Acquisitions of Assets, Technology

Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while others changed strategies, hired new talented, or adopted new technology.

Audience Development & Millennials: Paying for News is Becoming More Popular

The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we’re now seeing some interesting evolutions in the way millennials are paying for news. Yes, you read that correctly. More millennials are subscribing to news, including print, more than we’ve seen before.

Website Changes Benefit Traffic, Audience Numbers for Subscription Publishers

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three publishers who are experiencing growth and how they’ve done it.

We begin with Bloomberg, which has started driving more traffic by increasing its page load time. Digiday reports, “Between October and December, Bloomberg Media shifted all of its verticals to its proprietary article-template platform called Javelin. The move helped its articles load faster because Javelin utilizes a newer and more efficient internet protocol, and it allows web developers to more easily isolate problem areas and make more frequent alterations.”

Publishing on Facebook: The Latest on Instant Articles + Video

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus, getting serious about video
Publishing on Facebook Instant Articles isn’t quite as polarizing a prospect as initially thought, but it will still be a major decision

Digital Advertising News: Buyers Want Viewability Data, While Nielsen Wants Brains

All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in some trouble, particularly on mobile. Advertising Age examines the issue in a couple of recent articles, while ruminating on sponsored content in a couple of others. Bonus content: Some big news from USA Today.

‘Politico’ Expands Into Europe

In September, Politico announced it would expand through partnership by creating a European version of its political news site.

Digital Publishers Using Facebook’s Algorithm to Their Advantage

Facebook can be a major source of referral traffic, as long as the content is high quality and clearly not spam.

Publishers like POLITICO and Salon recognize that interaction with their content is key, reports Digiday.

Publisher Emails Hitting Their Targets

As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.

Capital New York’s New Paywall is in the $6,000 Range

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, “Capital next month will start asking readers,

Interactive & Native: Hearst’s Digital Publishing Strategy

Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.

The Onion’s Digital Magazine Prevails Over Print

On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The Onion hit newsstands with its typical satirical glow.

Print Design Changes Lead to Increased Web Traffic

There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith writes, “DiscoverMagazine.com enjoyed a nice traffic increase during an August that saw most sites decline, per min’s exclusive digital boxscores.

More Magazines Are Betting on E-Commerce

A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would be associated with digital subscriptions or which ancillary products would develop.

Keeping Comments Civil via Social Media

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just released a detailed report on how media outlets have made the transition to socially gating their comment sections.

ESPN.com made such a transition yesterday, says Poynter: “Patrick Stiegman, editor-in-chief of ESPN.com, said by phone that three factors drove the company’s decision to switch to Facebook for commenting: ‘a tremendously smooth transition for fans,’ many of whom already have Facebook accounts; increased visibility for ESPN content beyond the walls of ESPN.com; and a desire to ’emphasize quality of comments over the quantity of comments.'”