Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your
Having too much content typically means you’re utilizing too many content models in one interface
The club model is the most prone to this problem. The blog, portal, forum, magazine, reference
Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based.
The sheer number
Discover the membership website content model that fits your content best
In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine
Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
Every online business we’ve launched, and will launch, has been forged under our 41 step content marketing strategy
As I sit down and look at the number of online businesses we’ve
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
Finding the Course That’s Right for You
With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that
Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips
1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become
[question]
What are some of the goals and benefits of Content Licensing?
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Content Licensing Goal #1 - Building Your Traffic: Many content licensing deals come with perks. For instance, when looking to
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Insight from the Mequoda Summit Boston 2010
Three panelists listed a series of publishing mistakes recently at the Mequoda Summit Boston 2010. As we all make mistakes, it’s very valuable to
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So
IdeaSlam I Ready to Show the Way
I once watched this incredible German film where the protagonist had to travel to a small city in the Arctic Circle to compete in
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
[question]
How are website sponsorships funded? Does the sponsor pay on the number of clicks, the number of times a video is viewed, or simply the number of page views?
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Pure sponsorships
PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new
With Topic landing pages, persistent navigation is the key to success
The key to success is to send users to landing pages that are specifically designed to fulfill their goals.
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Create a professional quality video that offers your customers value without damaging your bottom line.
The Internet is not a book, a magazine, a television program or a radio show. It