More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
Learn how content marketing can be profitable for you
Print evolved to radio, radio to television, and now, television to the Internet. For many of these mediums, the marketing strategy really
Not-So-Great Ideas Lead to Some Pretty Great Solutions
Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So
We explored America's Test Kitchen to see how it held up to the Mequoda Website Design Review Scorecard. America's Test Kitchen is the "Uber" brand for multiple magazines, a TV
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
[question]
I have heard you say many a time that (most) people aren't willing to pay for HTML content (as opposed to a PDF). Given your comment about the low pricing
Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
Google's Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible,
Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…
If you’re a publisher, answer this simple question:
What’s more valuable
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
The casual visitor makes an impression of your subscription website based on numerous factors. Whether consciously to unconsciously, most potential members are looking for certain elements that indicate to them
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
Someone has just signed up for free access to your site, or they've just purchased a product from you. How do you reinforce the positive experience they've had on your
The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don't ask for the money
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a
BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need.
Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own
PublisherMarketplace.com is a membership website that is beneficial for anyone in the publishing industry
This membership website calls itself a dedicated marketplace for publishing professionals to find critical information and unique
Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.
In the following inspiring interview, he
Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises
A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that's
Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with
America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps
David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they
