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Tag: press release

A press release is used to share news-worthy information to the media. For online audience development, press releases are optimized for search engines and disseminated with the help of distribution websites. Modern press releases may include links to pertinent web collateral, images, and even video content.

Insurance.com Website Design Review

Insurance.com claims to be the largest online auto insurance agency in the United States. In a May of 2004 press release, it announced results of a survey showing that its customers have saved $600 or more a year on auto insurance. Through its marketing partnerships with AOL, MSN, Yahoo, eBay and Google, Insurance.com said it has sold more than 100,000 auto insurance policies, resulting in millions of dollars saved by consumers.

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.