The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual
8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are
Last chance to register for our 29 Ways to Increase Website Traffic webinar
Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers.
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
Learning From Social Media’s Biggest Mistakes
James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at
Reach your audience through the power of video
The Internet has changed the power PR professionals have.
In the past, media and public relations was heavily dependent on developing relationships with journalists
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
What suggestions do you have for Content Marketing best practices?
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
The two organizations will work to bring medical expertise to Hispanic audiences
VidaySalud.com, the largest source of health information in Spanish on the Internet, will be collaborating with Mayo Clinic to
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter