Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Finding a Balance with Online Publishing - The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online
[question]
What are some steps I can take to increase my email subscriber file?
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[answer]
In our view, building a large email subscriber file has a lot to do with the keywords you
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
Earned Media is a marketing source that you can't necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you
Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program
Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
Increasing inbound links to your site with bloggers, competitors and social networking
This week we've been talking about how to start your link-building campaign. In the last two articles, we've focused
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
It's the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting
Today's posting is a mass of SEO related news
Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there.
By now you probably know that one of the best ways to
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
Online Publishing Jobs
Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two
Do not let the news throw you. Newspaper circulation is declining, but millions of people still read newspapers everyday in the United States.
Newspapers and magazines can be effective at attracting
Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users
This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should
If there's a new blog born every half second, how will yours get noticed?
The average blog reader views 77% more pages than an average user, and believe it or not,
