Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
Increasing inbound links to your site with bloggers, competitors and social networking
This week we've been talking about how to start your link-building campaign. In the last two articles, we've focused
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
Online Publishing Jobs
Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries