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Tag: Press+

TripAdvisor is #1 on our List of Top Travel Sites

How TripAdvisor.com builds brand loyalty by interacting with their community

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

9 Ways to Drive Website Traffic to Your Freemiums

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see

Internet Marketing

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

Earned Media

Earned Media is a marketing source that you can’t necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you can’t pay a respectable journalist to write about your product in their publication, you can work hard at crafting an effective press release and making the right contacts to ensure that your product gets coverage.

How One B2C Publisher Repurposes Magazine Content

Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.

What does your “front door” look like?

How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online.

How America’s Test Kitchen Makes Money Online

Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it.

SiPA Coverage: 8 Ways Editors Can Help Market Their Products

Tips for helping editors think like marketers when it comes to their products

Interweave Announces Acquisition of American Artist, Drawing, Watercolor, and Workshop Magazines from Nielsen Business Media

Interweave’s acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time

New CAN-SPAM Rule Provisions – May 2008

New email newsletter guidelines

We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions:

9 Best Social Media Marketing Sites for Publishers

How to use social networking sites to create buzz, an online community, and more traffic to your website

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products

Which Publishers Are Using Video

How publishers are incorporating video where it fits for them

Optimizing Press Releases for Search

Increase your site’s search engine ranking with incoming links from press releases

10 Tips for Universal and Blended Search

Mike Grehan’s Top 10 Tips for Optimizing for Universal and Blended Search

MySQL devoured by Sun Microsystems

As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program runs as a server providing multi-user access to a number of databases and was previously owned and sponsored by a single for-profit firm, the Swedish company MySQL AB. The project’s source code is available under terms of the GNU General Public License, as well as under a variety of proprietary agreements.

Three Pathways to Publishing Your Book

Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your leverage. After our article on self-publishing that we did a few weeks ago, we got a nice letter from subscriber Shel Horowitz, a consultant that explained that he works with authors to get their books published, and some of the “self-publishing” and “print-on-demand” publishers we listed toward the end of the article may need a little more explanation to go along with them.

Mequoda Daily’s Favorite Blogs, Tools and Research of 2007

2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.

In light of the new year, we thought we’d give an ode to the Mequoda Daily works and research of 2007. It’s been a long year for Mequoda, with one very exciting Mequoda Summit, half a dozen webinars and seminars, new books, and TONS of new research.

It’s also been a great year for helpful online tools, so to start off, we’d like to recap on some of the wonderful tools we’ve discovered and have written an article or two about.

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.

13 Link-Building Sources & Strategies

Increasing inbound links to your site with bloggers, competitors and social networking

This week we’ve been talking about how to start your link-building campaign. In the last two articles, we’ve focused more on building up your contacts, but now we’ll show you how to get people to link to your site and drive website traffic.

If you want people to organically link to your site (as in, without you suggesting a link exchange or barter) here are a few things you should do:

Which online self-publishing site is right for you?

How to decrease inventory and heighten mass distribution with online self-publishing companies

If you’re an unpublished (or published) author with a book in you, or even a publisher looking to outsource inventory, you might be interested in the new rage of online self-publishing companies. These are companies that will take your novel/handbook/book series and will do the dirty work for you, on-demand.

Tis the Season for Upsells and “Subscription Gift-ers”

It’s the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or subscriptions?

If you’re an experienced online publisher, you certainly have an upsell at the bottom of every order or email subscription confirmation page. But in the season of gifts, why not upsell your customers to a gift subscription or product? One of the publishers we refer to below has found a way to link renewals to gift orders, while others have opted to offer complimentary gifts to the gift-ers instead of the gift-ees.

Quick guide to distributing press releases online

Free and paid ways to submit your press release as well as a how-to

Last October we published a list of online PR distribution services to consider for your next PR campaign. Well as the Internet winds change, so does the cost of free information, we suppose. However, lucky for us, just as a few of the previously free press release sites have turned paid, there have also been quite a few free sites to pop up.

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.

7 Bad Online Marketing Tactics

Avoid foolish marketing and bad PR

Today’s post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists of things you should avoid.

The first list describes 14 things to avoid when soliciting coverage from a blog. The list comes from Lee Odden’s Online Marketing Blog and it helps distinguish the differences between soliciting stories from print journalists and from bloggers.

SEO for Video, Links, and Europe

Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting

Today’s posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let’s get right to it so you can boost your rankings and capture more website traffic.

Finding Stronger SEO Keywords

Getting on page one is more vital than ever. Make sure you’re targeting keywords that will get you there.

By now you probably know that one of the best ways to attract website traffic is through SEO. But how good do your rankings have to be, really?

That question is answered in part by an iProspect Search Engine Behavior Study, which you can download here. The study is from April 2006, but its lessons are just as valid in August 2007.

What is the main lesson? Get on page one at all costs!

Getting Bigger Profit Margins

Rework your old content into new products in new platforms

Yesterday we discussed how creating products in many platforms can boost your profit.

If you develop a systemized approach to multiplatform publishing, you’ll cut production costs and increase your customer base—widening your profit margin.

What we did not mention yesterday is that this strategy can also greatly improve your customers’ satisfaction with your brand.

Profitably Control Website Traffic

Capture more revenue from your website traffic

Having an efficient, all encompassing Internet marketing system requires discipline.

You need constant attention to identify problems and repair them.

The difficulty for most publishers is that, at first, Internet marketing problems are totally unpredictable. That’s because, as publishers, we’re not used to working online.

We solve a problem one day, only to realize that it has caused another one to materialize. It’s frustrating.

Real Simple Mequoda Media Brand Study

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first few years, the magazine became profitable, and that gave the publisher an opportunity to see what else the brand could do for its readers.

One of the first places they expanded in was in books, which go deeper into a subject area. They now boast a syndicated newspaper column, a relationship with XM radio, a TV program on PBS, physical products like home office accessories and live events.

Solving Website Problems

There are solutions to every website problem

You have a website and it costs money. So it should be generating revenue, right?

As we described Wednesday, that is not always the case. Most publishers have websites that contribute less than 10 percent of their total revenue.

We listed four reasons why a website could struggle Wednesday, but there are dozens more.

A lack of website traffic is a common problem. The best way to solve it is to use as many tactics as possible, including:

Fine Woodworking Mequoda Media Brand Case Study

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally turned a profit on their video content. They also have a membership website at FineWoodworking.com.

They are now putting more emphasis on the advertising component and plan to use the same multiplatform model (or a variation of it) for their other brands

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally turned a profit on their video content. They also have a membership website at FineWoodworking.com.

Conquer the New SEO Challenge

Google’s new search system dramatically increases the competition for page rankings.

Just when your SEO strategy was polished and humming along, Google releases a press release.

Google announced last week that it is starting “Universal Search”, a more comprehensive form of search that could push your page rankings down if you’re not diligent.

Searches in Google’s default “Web” section will soon include results from Google’s news, books, video and maps databases mixed with the webpage results.

Interweave Seeks a Director of E-Media

Online Publishing Jobs
Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two Mequoda Hubs and expects to build more. Our new online ventures will leverage 14 leading consumer magazines, 200+ books, nine consumer events and two PBS television programs.

Control the Media

Do not let the news throw you. Newspaper circulation is declining, but millions of people still read newspapers everyday in the United States.

Newspapers and magazines can be effective at attracting visitors to your website, but only if they reach an audience similar to yours.

5 Steps to Earning Publicity

Take the information you have, profile your customer base and become an expert news-source.

There is nothing like free publicity. It is easy on the bottom line and draws more users to your website. It’s fantastic. Its only drawback is that free publicity can be difficult to generate—until now.

Scott Brueggeman, Socrates Media senior vice president for marketing and editorial, said he uses CompleteLandlord.com’s marketing database to do more than target his customers. He uses it to create press releases that get picked up by major news organizations, earning him free publicity.

FDAnews Daily International Pharma Alert: Email Newsletter Review

This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should Lift Response.

8 Tips for 2.0 Blogging

If there’s a new blog born every half second, how will yours get noticed?

The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are 11% more likely to have an average income of $75,000 or more, according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? Well we’ve been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here’s some fun stuff that research has shown us.

Media Habits of 12-24 Year-Olds vs. 25-54 Year-Olds

USC Annenberg’s Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy

Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication, present to a big publishing company his research titled “Surveying the Digital Future”, a long-term longitudinal study on the impact of computers, the Internet and related technologies on families and society.

Recycle, Reuse, Republish

A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was a full-time freelance writer.

He had a regular desk at the Library of Congress and he spent his days researching subjects about which to write books and magazine articles. Making the most of his time was essential to making a decent income. So early on he learned how to maximize every research project into at least three saleable products.

Email Marketing Strategy: Add a Press Release to your Email Newsletter

Why Harvard Health Publications includes press releases in its email marketing mix

Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.

As part of its email marketing strategy, the publisher sends out only four email messages monthly, often mailing a modification of its press releases to the 50,000 subscribers to HEALTHbeat, its free email newsletter.

Aspire Media’s Interweave Press Acquires Two Magazines and a TV Show

Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show

Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth Paper Scissors Magazines from Quilting Arts LLC. This move expands Interweave’s presence in craft media and enters them into the quilting and paper crafts markets for the first time.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

A Simple Formula for Writing Compelling Book Titles, PR Headlines or Email Subjects

The most succinct copywriting tip we’ve heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to title your book. But the adage is just as valid whether you’re writing a headline for an advertisement or a press release, or a pithy subject line for a convincing email message, or a list of product benefits.

Don Nicholas Gives Away Seven Online Publishing Secrets

Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires — and he is giving them away in a downloadable report.

Magazines, Google, Yahoo! and Online Publishing in 2007

I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that exceeded the magazines’ core circulation and advertising revenue. There are, of course, some very notable exceptions.

Live from AMC: Publishing Industry Luminaries Make us Proud by Taking a Bold(er) Stance on Digital Initiatives

They hinted at it last year, but this year, their position was much more firm. Two of the industry’s leading publishing executives, along with almost every panelist and speaker, took bold stances this week at the AMC on where the publishing industry is headed in terms of digital growth.

A List of Online PR Distribution Services to Consider for your Next PR Campaign

Some online PR distribution services are free, and some are paid.

On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries have figured out. Now that the public can read press releases directly on Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must include keyword-rich headlines and body copy and must provide extensive links back to your website or a specific web landing page.

2006 Mequoda Summit Wrap-Up

The 2006 Mequoda Summit, our third, was the best yet.

Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as the United Kingdom, Germany and China to attend.

We extend our sincere thanks to all who attended, participated and those who provided us with feedback.

There were many informative and enlightening presentations, so it’s hard to choose the most memorable. Some of the many highlights: