Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise