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Tag: programmatic direct

Mobile Advertising Trends: Instagram, Marketers, Programmatic

Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face technological, viewability, and audience development questions when it comes to generating steady revenue. We can’t say we’ve got all of the answers, but, then again, neither can anyone else … with the possible exception of Instagram, of course. MediaPost covers the latest news out of the massively popular image-sharing social network; plus, a new programmatic tool and mobile advertising from buyers’ perspective.

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

Programmatic Direct Platform Unveiled by Verve

Mobile ad network Verve has launched a programmatic direct trading platform, MediaPost’s Real-Time Daily reports.

Programmatic Ads: Publishers Can Improve

According to a recent study from MediaPost, 50% of publishers’ ad deals account for 10% of their revenue. “Automated guaranteed” advertising can help close that productivity gap.