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Tag: publishers

Are You Using All The Marketing Channels Available to You?

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since

The Best Digital Products to Sell Online as a Publisher

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved dog than everyone else we know. And business it isn’t any different. We want to be the one with the original ideas, generating more revenue, and hiring more people to support a thriving business.

New Digital Content Initiatives Are Key for Subscription Publishers

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.

We begin today with The New York Times, which is sharing information

The 3 Truths of Building a Magazine Audience

How to build a magazine audience by giving away more than you receive

The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By

How Fake News is Making Real Publishers Look Good

Thanks to fake news, there’s a surge of interest in “real news” sites, which could turn the news industry around
We’ve written a bit about fake news lately. How Google is banning it, how Facebook is blocking it, and how it’s being blamed for the results of our presidential election. But one thing I find interesting

Magazine Publishers Prevailing New Editions and Sites

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making it work financially, at least to some extent.

We’re seeing some major magazine publishers going that route, while other publishers bring new life to their digital

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

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The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

The 9 Best Places to Use Good Keywords in Articles

Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely.

When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day

Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

HTTP vs HTTPS: Why You Should Make the Transition for SEO

It’s time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It’s the age-old question: HTTP vs HTTPS? Until now, it was optional except on credit card pages. But as you’ve probably heard, Google is ramping up its campaign to improve Internet security.

To Google, and

Multiplatform Publishers Reorganize and Hire New Talent

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher

Content Publishers Experimenting with New Subscription Website Services

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams. In today’s digital world, the opportunity to make more from these streams continue to grow as devices and accessibility grow as well.

First, we’re seeing TripAdvisor

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at

Apple’s App Store Subscription Revenue Rises 74%

Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple’s over here seeing subscription revenue up 74%. While much of this revenue applies to app subscriptions for video subscriptions, games and software products, it does also include magazine apps. The top apps

Multiplatform Publisher Sales and Acquisitions Include Major Publishers

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk Kong media group IWM since 2015. Financial Times is reporting. “…both IWM and Forbes say the dispute has now been settled, following an agreement last

How to Reduce Magazine Overhead with a Subscription Website

The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically deliver you everyday toiletry products every month. (Sorry CVS and Rite Aid, you’re being replaced.)

For $10 per month or $120 per year, you can get

The Ad Blocking Conversation Continues for Subscription Websites in 2017

New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.

As this topic continues to be popular, we’re seeing new changes coming forth.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

To start, Forbes is reporting on a decision made in the European Union regarding ad

How to Write a SEO-Friendly URL in 8 Steps

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines

I’ll bet you didn’t know there were so many types of URLs. Vanity URLs, which are short, simple URLs, are used in direct mail and other print promotions. They are meant to be easy to remember and are

How WaPo is Profiting from Facebook’s Instant Articles

Ad sales are positive for WaPo’s Instant Articles and Facebook just added a new feature
Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads quickly and is given preference on their social network. It (surprise, surprise) also works seamlessly with their ad platform. Facebook has said that Instant Articles

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live

A Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.

We begin by looking at a possible merger between Meredith Corp. and Time Inc.. MediaPost is reporting on this story. “After dating a few years ago, then taking some time off and seeing other companies, publishers

A 2017 Resolution for Subscription Website Publishers

Resolve to investigate the possibility of added revenue with a club-style business model in 2017

Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after all, these are two things that you already have, customers and content! And one of the hottest new trends for capitalizing on your content and

3 Niche Membership Website Ideas You Can Profit From

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

Get the Mequoda CXMS and watch your profits grow…

Will you prioritize upgrading the tools that will save you time, money, and your future?

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of

2017 Resolutions for Digital Magazine Publishers

Digital magazine engagement should be top priority for publishers in 2017
If there’s one area of publishing that has not stood still, it’s digital magazine publishing. In 2015 it was more important than ever for publishers to understand the five digital magazine archetypes and get app magazines at least one step up from a replica. And in

Magazine Publishing News: Time Inc. Retail President Talks Newsstands

Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc’s Retail president Drew Wintemberg spoke about the future of magazines and the newsstand. In the interview, when asked about challenges in the new year, Wintemberg said, “From my perspective, it doesn’t seem that many publishers are investing to

2017 Resolutions for Multiplatform Publishers

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have

A New Year Means New Organization Structures for Some Multiplatform Publishers

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling major initiatives early on.

We’re seeing this play out at a number of publishing brands, including Hearst, Discovery Communications, and Active Interest Media.

The first story is

The Subscription Marketing & Publishing Intensive Program Guide

At Mequoda, we believe all publishers can prosper in the digital environment. Join us in Boston for our next Mequoda Subscription Marketing & Publishing Intensive and learn the latest best practices in audience development and content development, distribution, promotion and measurement.

Reduce Subscriber Churn: How to Keep Subscribers Entertained & Engaged

How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis

People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions. You can subscribe to a monthly box of beauty products like BirchBox, dog toys and treats like BarkBox, nuts and healthy snacks like NatureBox, or

Subscription Website News: Redesigns, Revenue and Artificial Intelligence

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services 
We’re seeing that subscription website news takes on some interesting dimensions early on in 2017.

The first story, filled with some intriguing insight for subscription and digital marketers, features Aiden — a digital marketer created with artificial intelligence.

10 Email Template Testing Ideas You Can Use Today

Improve open, click-through, and conversion rates with these email template testing ideas

Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email templates we will typically see a boost in click-through rates. This reason is mostly based on something new and shiny appearing in people’s inboxes. Even

Google’s New Mobile Look: Recipe Cards in Search Results

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards
Google is making huge efforts to make the mobile experience better. Part of this effort is punishing businesses who have floaters and OFIEs that appear before content of the website, and Don offered advice

What’s a Customer Experience Management System (CXMS) and How Can it Grow Revenue?

How to transform the way you attract, capture, engage, and monetize new visitors with a customer experience management system
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.

You were instant friends. Maybe you figured that out

How to Sell the Benefits of Digital Magazines and Multiplatform Bundles

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines
Several years ago we ran a study that showed us the majority of magazine consumers were subscribing to digital magazines because they felt paper magazines were wasteful and they wanted to “go green.” A full 52% of respondents said

The Top 10 Mobile-Trafficked Magazine Websites

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a

Multiplatform Publishing Woes: Ad Glitches and Video Fraud

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and fake news.

We begin by looking at some recent data from eMarketer on the use of video in content marketing efforts. “According to the survey, a

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

The Best Social Media Management System for Publishers

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most

These Subscription Publishers Are Seeing Increases in Audiences

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what better to report than subscription publishers seeing increases in the sizes of their audiences.

The Columbia Journalism Review is reporting on two publishers that have increased

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

Social Media for Magazines: How to Build an Email List Out of Highly Engaged Users

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently

Most publishers we’ve talked to say social media isn’t a huge sales driver for them. Sure, they’ve made a few bucks here and there, but they’re not making Dell money or anything (Dell