Tag: publishers

Google continues to set standards in SEO and content quality, usually for the best. Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut  

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of  

Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership Multiplatform publishers can do amazing things by adding  

Publishers require a marketing automation system that works in tandem with a highly efficient content management system In the last decade, marketing automation has become a hot topic for niche publishers.  

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52 Do you remember when subscription websites started using paywalls to add a new revenue stream to their  

If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road. A friend of mine works at MIT developing interactive online courses, and one  

Publishers experiment with interactive content A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and  

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn. According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff The world of multiplatform publishers is no stranger to major  

The more you can give a member of your subscription website, the better. And it appears we're not the only ones who think so. Earlier in the week we talked about Condé Nast’s  

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results Page speed is at the top of everyone's minds  

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic Last November The Sun dropped its paywall, and according to Digiday, has learned a whole  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them. And yet, the vast majority of digital magazine apps available  

Can metered paywalls be the solution to voluntary whitelisting of adblockers? As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving  

You can create multiplatform content much easier than you think, and it won't cost you more than a modest amount of time. A decade ago we didn't hear a lot about  

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

It's no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning. In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning,  

Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic. An  

Major magazine publishers are getting hip to SEO, and just in time. A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if  

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to  

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic! If  

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every  

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future A decade or two ago in newspaper publishing, it wasn't easy to get  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar. Online calendars are used by all  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics There's no doubt that brands are becoming hip to content, and while their first  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year In our annual American Magazine Reader Study & Handbook survey, we set out to understand  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.  

Some rockstar publishers would like a word with you … The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising? Programmatic native advertising ... it's quite a mouthful, right?