Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital
Three media platforms are generating increased revenue and profits for these three publishers
If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information
Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event
If you have been thinking about registering for our Subscription Marketing & Publishing
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a
Spend two days with us, and you could become our next success story.
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media