How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the
If your website offers content, you should be thinking about bringing that content to the user, not the other way around
Usability doesn’t end at Internet Explorer or Firefox. With the
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in. If you are a publisher using Google AdSense, you may or may not
How a publisher made one change that increased their delivery rates from 65% to 98% in days. If your email provider is not giving you a delivery report, and
Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results
Publishers see vertical search as opportunity to "reclaim the online community from Google". Depending on what area of technology you are coming from, vertical search engines can be described
Publishers that are product-driven sometimes forget that they, themselves, are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.
When publishers hear the words "open source", it's not uncommon for them to pack their bags and head for the hills. Some publishers think that using open source software means
As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program
Anyone with good content and lots of it can benefit from Google AdSense. Size, in terms of traffic or the number of site pages, doesn’t really matter as to
Tips and tricks for increasing click-through rate on Google AdSense. One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a
How to open a new line of revenue by publishing your books and making them available for the Amazon Kindle. The Amazon Kindle is something of a "first wave"
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your
How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don't recommend shopping carts to our users, because we see
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.
Two of
When attracting advertisers, it's not about the hair and makeup, it's about the adroll and tagroll
What kind of world are we living in, where even ad-space has a place in
It's the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers
Many publishers view their RSS feed as a self-sustaining journal, a
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
