If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
The Digital Publishing Bootcamp is characterized by the comprehension of all its parts
There isn't only one piece to digital publishing that has to be understood. From how your going
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out.
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing
The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization
On Sunday afternoon, I found myself leaning back in my favorite easy chair
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want
Monika Stasik, Head of Marketing, PMR, Cracow, Poland
SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of
Just recently, Facebook made an entire update to their analytics and let's just say that you can finally make sense from the numbers they've given you. And if you can't—we've
Literary perfectionist Gustav Flaubert once said "our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work
3 reasons why SEO is necessary for success in online journalism
Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.
Norann Oleson, Mequoda’s Keyword Specialist,
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
There’s Gold in That Content! Manage it.
Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
Discover the balance to properly run your online business
We take pride in the balance that is found at each Mequoda Summit.
There are a variety of sessions dedicated to audience development
New study sheds light on video viewing habits
Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.
For producers going this
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Lots of content doesn't always equal valuable, useful content
Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question
Use the Mequoda Key Metrics Dashboard to track operating statistics.
Business management guru Peter Drucker said it first more than 50 years ago. You can't manage what you don't measure.
Today there
SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation
SEO Campaign Goal - Write landing pages that tell Google to send you lots of
The first step required to accomplish anything new is believing that it is possible
We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in
Is Fractured Consumption the 'Write' Thing?
Trapped miners. Taylor Swift. Tom Brady. Binary death star.
Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
Marketing to a Diverse Audience, Part 1
I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their
Kaiser’s Advice to the Arts World Also Travels Well for Publishers
You’ve heard of Around the World in 80 Days? Michael Kaiser, the highly accomplished and admired president of the Kennedy
And three components to building a multi-platform brand that you may want to utilize
While writing this, I am reminded of the lemming myth. I’m sure you may have heard it
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of
