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Tag: publishing executives

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

Do You Want a Robust Digital Audience?

Every day digital magazine publishing potential is growing

It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.

The Mequoda Digital Native Documentary Project

Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011

In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how all media companies need to truly understand the activities of digital natives.

After all, it’s these individuals who buy our products and use technology to share what they’ve grown to love. These digital natives also hold the key to the future, as one day they will be leading organizations through executive positions.

Join Us in London for FIPP’s Digital Publishing Course

A five-day training program for online publishers

Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models.

14 Seats and Only 5 Days Left to Save at the Mequoda Summit

Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register… now!

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

Live from AMC: Publishing Industry Luminaries Make us Proud by Taking a Bold(er) Stance on Digital Initiatives

They hinted at it last year, but this year, their position was much more firm. Two of the industry’s leading publishing executives, along with almost every panelist and speaker, took bold stances this week at the AMC on where the publishing industry is headed in terms of digital growth.

Mother Earth News Media Network Case Study

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider

If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart publishers recognize that both the market and the medium are constantly evolving. The Internet forever changed the way thinking people consume information. It also presented new challenges and opportunities to savvy publishers and marketers.

University Health Publishing Internet Hub Case Study

The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing’s Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health Information Products

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