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Tag: publishing niche

What is a Roundtable Event?

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you’re in the B2B publishing niche, you may see your competitors throwing roundtable events and wonder, “what is a roundtable event?”

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

Welcoming Pat McKeough to the Mequoda Hall of Fame

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

When a Great Niche Publishing Strategy Spurs Growth

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.

Internet marketing genius now available — Mequoda Summit only!

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask our speakers anything you want at our Audience Development Roundtable AND the Audience Development Power Panel!

What’s the “Next Big Thing” in Social Media for Publishers?

In 2011, we’re no longer asking if social media is a platform we want to use. Instead, we’re deciding which social media strategy we want to use. If we’re servicing businesses (B2B), then maybe we’re putting more emphasis on LinkedIn. If we’re trying to attract a mass of consumers, perhaps we’re using Facebook as our tool of choice.

When did “tweet” stop referring to a bird call and instead start meaning a verb that implies a 140-character shout-out? For pete’s sake, OMG and LOL just got added to the Oxford dictionary. Social media “ain’t no big thang” anymore.

How to Take an Organized Approach to Looking at your Online Business Market

Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?