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Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
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What is a Negative Keyword?
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A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
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This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation
SEO Campaign Goal - Write landing pages that tell Google to send you lots of
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Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site
When you're trying to build an email list, it's important
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
How to create a rapid conversion landing page metatags template
Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Target professionals with paid advertisements
Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.
DirectAds are paid advertisements that are shown
This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.
(Nationwide)---Linking to pages within your site is a good way of defining the
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates
(Nationwide)---The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their
The advantage to writing “fascinations” for bullet points and subheads
Are you a copywriting tortoise or a hare?
I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
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Building a database of
This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers
(Nationwide)---Creating a free report, setting up a
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
(Nationwide)---Inbound links are a major way of getting a free product
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)---The world of audio communication has found a home on the Internet. From podcasts
Landing page optimization doesn’t begin and end with copy and a good call to action - it needs to be found first
Setting up a landing page means starting with the
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google,
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases
