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Tag: reduce bounce rates

21 Tips for Improving Email Deliverability [+Video]

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?

Emails not getting delivered once in a while is typically an anomaly, but…

Have you ever sent an email that ticked off an inbox or two (thousand), sending it careening down the dark hole that drops your email into

Inducing Traffic Through Better Web Design

When you’re designing a website one of the main objectives should be inducing traffic. No matter what the content of your website is, if you don’t create traffic its not going to be very successful. Not only do you want to create traffic, but also you want your users to stay for a while, rather

5 Ways to Reduce Bounce Rates On Your Articles

Five simple lessons that we’ve learned from bounce rates on Mequoda.com

Being the analytics junkie that I am, I frequent Mequoda’s Google Analytics dashboard often. Recently, I’ve been on a personal mission to reduce bounce rates on our articles. When someone “bounces” from your site, it means that they came, they didn’t find what they were looking for, and they left quickly.

Google’s algorithm pays close attention to bounce rates on the search results that they list. If someone clicks a link in their results and immediately hits the back button and comes back to the results page to click on another article, they take notice. Too many bounces from your listing can cause Google to drop you deeper and deeper into their results. So it’s very important that when someone clicks on your article in a search engine, that you keep them on your page for a little while.