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Tag: replica magazine

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!

What’s a Replica-Plus Digital Magazine?

A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would be an improvement to the simple replica. We’re not so sure that it’s a good enough upgrade, and here’s why.

The problem with adding bells and whistles to a simple replica to create a replica-plus lies in one of the disadvantages of the replica that we’ve discussed before. But first, let’s look at the pros and cons of the replica plus.

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

How Millennials Would Like Your Digital Replica Upgraded

Generation Y, the millennials, were born in a hugely broad span of time for a “generation,” which is between 1977 and 2001.

Depending on the pundits you read, those years may be slightly closer together. What defines a millennial is their access to technology for most of their lives. At Mequoda we consider Digital Natives those who were born with technology present for their whole lives, as men and women who had personal computers for as long as they can remember.

This, again, is a much smaller span of time than the huge 1977 – 2001 generation, but the general princliple of a millennial is that they’re not new to technology, they all have email addresses, know how to use the Internet, and technology has been present for more than half their lives.

Four Digital Magazine Best Practices from the May 2014 Mequoda Intensive

Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth. The publishers we had the honor of sharing a room with – from niche consumer magazines to extremely niche B2B magazines – hailed from all over the country.

Digital Magazine Sales Showing Promise

While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions. There is also an increasing number of media companies committing to a digital-first mentality.