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Tag: retail distribution channels

How to Build a Retail Distribution Channel

Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they become your customers, get them to come back for more. The “store,” of course, is your website, your portal.

Use Offline Methods to Drive Website Traffic

Publishers that are product-driven sometimes forget that they, themselves, are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.

Using Retail Distribution to Drive Website Traffic

Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites.

Making Retail Distribution Work for You – 3 Easy Steps

Making money online by broadening retail distribution channels

Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites.