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Tag: rubicon project

Social Media Standards Released by MRC

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only a matter of time. Now, the Media Rating Council has done just that. Keep in mind, of course, that no matter how these guidelines shake out, you must maintain a regimen of your own when it comes maximizing the potential of social platforms. Minding your own store with best practices on social media will make it a lot easier to generate digital ad revenue down the line.

MediaPost reports on this development and several other interesting ones in recent articles.

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

Programmatic Ads the Focus of New Publishing Alliance

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But as popular as they are, some publishers are seeking to better capitalize on them in an effort to protect their share of the market.