Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been successful at penetrating the corporate, government and educational markets. Now, they are partnering with Mequoda Systems to aggressively grow their individual subscriber business.
Publisher Hampton Stephens
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.
If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.
A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales letters (after all, they’re much less work!) we still see A/B split after A/B split show that longer magazine sales letters work best.
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.
My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover is identical in color, typeface and size. His sales letter landing pages use the exact same persuasive editorial copy except for the title of the book.
Make sure your landing pages answer this question for your users: “what’s in it for me?”
