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Tag: search engine copywriting

Week in Review: December 3rd, 2012 – December 7th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Are You Letting Search Engine Copywriting Defeat or Discourage You?

Where there’s a search engine, copywriting must follow

Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, and could by their very nature be rather dry, which was unfortunate because the leads were used as teasers to sell individual articles online.

Five Mind Traps that Can Doom Online Copywriters (and How to Liberate Yourself)

When you embrace keyword research and master SEO copywriting, you can transform yourself from search engine “victim” to Google “partner.”