The process of using language on web pages and in metadata to help content rank better in search engines. Search engine optimization is an organic way to drive more website traffic that many online businesses use.
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content
We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.
But working through the creative-yet-extremely-scientific process
As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your
Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world's largest membership website.John Sateja is a happy guy.
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
OK, folks. Bring your seat and tray to the upright position. We're ready for take off with an incredibly convincing and compelling landing page that shows you the mesmerizing influence
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What's driving
Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a
Understand how to use the Motoricerca Keyword Density Analyzer to calculate true keyword density (KD) and how KD varies for two- and three-word keyword phrases that are your best opportunities
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate
A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes
Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service
Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises
America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps
Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Your (U.S.) tax dollars at work: A government report on research-based web design and usability provides guidelines for organizing and designing your membership website with the subscriber in mind