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Tag: selling magazines

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 per year like a magazine, but $8 every single month. And is

Subscription Websites: Offerings and Requirements are Getting More Complex

Condé Nast U.S. expands subscription business; Amazon’s subscription service becomes an option; Subscription websites need to utilize ads that don’t violate rules
Subscription websites expand in a multitude of ways. Of course, as expansion takes places, there are always other issues to address. However, sometimes the levels of expansion are significant, and major multiplatform publishers can

The Power of 3 in Selling Magazines

When we are in the process of business planning for a client, one big question we need to answer is what platforms they will publish their magazine on, going forward. Often they are selling magazines that are printed and wondering if an app or web edition is the logical next step.

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

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10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

Creating the Perfect Subscription Website Portal

Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website traffic, it helps you convert random visitors into email subscribers, and it keeps paid customers engaged with your content.

But just because it’s free to your users doesn’t mean it’s easy to create and maintain. The centerpieces of a portal are your regular, frequently-updated, concise posts. And that’s a style of journalism that few magazine publishers understand.

Digital Magazine Publishing for Everyone

Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user driven.

At our recent Digital Content Marketing Bootcamp in New York City, Kim and I were happily surprised at the number of entrepreneurs in attendance. More than half the class was startups in prelaunch mode. Traditionally, 80 percent of our attendees hail from legacy publishers who are making the conversion to digital. While the sample is small, I believe it is indicative of a larger trend.