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Tag: seo campaign management

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Week in Review: June 25th, 2012 – June 29th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

Do You Know How Valuable Your Search Ranking Is?

New data shows the click value of high-ranking keywords

Do you rank high in search results for specific keywords?

If so, your SEO strategy must be working well.

However, do you know the actual value of those high-ranking search positions? A recent study

Mequoda Summit East 2011: Last Chance to Save

Early bird pricing for the Mequoda Summit East 2011 expires on July 31st

Register now for the Mequoda Summit East 2011 and receive the lowest price available

Dear Publishing Professional,

It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers so you can begin adopting best practices that have led to success.

Learn the Best White Hat SEO Techniques from the Pros

Three reasons why we are good at SEO

In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.

This method of targeting relevant keyword phrases your audience searches for is a true white hat SEO technique because it involves researching questions being asked and providing informative, high-quality answers.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Google Used by 1 Billion People

The king of search engines makes history; does it mean anything for online publishers?

In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion unique visitors, according to comScore.

Compared to its numbers from May 2010, Google’s unique visitors rose by 8.4% in May 2011.

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

Save These Dates – Upcoming Mequoda Events

Discover an array of future events that help build digital skills

The need for new skills has emerged for online editors, marketers and publishers in 2011.

Success in the digital future belongs to those individuals who can supply their multiplatform content to eager audiences without hesitation.

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

Week in Review: March 14th, 2011 – March 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Build a Bigger Audience with White Hat SEO Campaign Management

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit

In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over a two and a half year period.

When it comes to SEO campaign management, theory is great but skill-building activities are priceless.

Week in Review: March 7th, 2011 – March 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Summit: Last Chance to Save!

Current Early Bird Pricing Expires Tuesday, March 15

Register now for the Mequoda Summit West 2011 and save

The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?

We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet.

Week in Review: February 28th, 2011 – March 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The 3 Best Ways to Get a Job as an Online Editor

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.

A Checklist for Creating SEO’d Free Products

Creating free products to build your email list is one of the fundamentals of SEO campaign management

One of the main topics of our SEO Campaign Management Basics white paper (free), is how to create, write and market a free white paper. While our ultimate goal online is to increase revenues, we can’t do that without a considerable email list. And how do we grow our lists? We give stuff away.

Week in Review: January 10th, 2011 – January 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Campaign Management

question

What is SEO Campaign Management?

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Optimizing content for search engines has become an everyday practice for online publishers and content marketers.

SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.

The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.



 

question

How

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

SIPA Member Profile: Biehl Writes His Own ‘Classic’ Story

Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early 1970s, I graduated from Columbia with a master’s in Chinese studies, and the timing should have been perfect since Richard Nixon had just “opened the door to China.” But at the time, the State Department was not looking for someone who aspired to be a communist and wanted Nixon forcibly removed from the White House. So … in the worst recession since the Depression (until this one), I hung out my shingle as a temporary typist … and two years later I was running the information/publications division of a 25-person higher education association, where I wrote lots of things, including books on nondiscrimination. In the late 1970s, I wrote a book on disability law compliance for Dick Thompson of the Revenue Sharing Advisory Service (which morphed into Thompson Publishing Group), who then hired me to launch a new company and develop dozens of new products. I started AIS seven years later.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

Week in Review: January 3rd, 2011 – January 7th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Content Marketing: Three Elements to Success for Online Businesses in 2011

With the New Year here, let’s all prepare accordingly

Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.

Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries.

The Rapid Conversion Landing Page, Step-By-Step

SEO Campaign Management 2011 will contain all you need to know about the RCLP

In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).

They included the keyword density to strive for, the amount of words to use in your RCLP and the number of email asks that should be included in every rapid conversion landing page.

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions

Online publishers have a challenging job nowadays.

Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content.

Week in Review: December 27th, 2010 – December 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Fundamental Component of SEO Campaign Management

The Keyword Universe as a focal point for SEO campaign management

In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.

If you had time to read the article, you would have been left with five methods for growing your Keyword Universe.

These methods were prefaced by the notion that hundreds of secondary keyword phrases could amount to a lot of valuable traffic from core audience members, even if the secondary phrases have small amounts of annual traffic by themselves.

Building Your Keyword Universe

Two tactics for determining the content that makes up your online business

The way you envision the content on your website may not be the way your prospective audience members search for that content online.

Sure, some of your main terms might relate to what people are searching for, since they are likely broader terms, but secondary keyword phrases might be a place where you can pick up more traffic.

Week in Review: December 20th, 2010 – December 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Secret Ranking Triggers in the Google Algorithm

Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers

In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google algorithm is complex and when they teach SEO lessons to publishers, they basically tell us to “write good content and they will come”. As research-driven and strategic as we are, even the more advanced SEO experts only know the tip of what Google uses to rank a website. We know our SEO basics, which include using our targeted keyword in:

5 Steps for SEO Campaign Management

Discover how to start the process of SEO campaign management

In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.

To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.

Understanding SEO Campaign Management

Elect SEO campaign management in 2011 as your main strategy for organic search engine listings

Optimizing content for search engines has become an everyday practice for online publishers and content marketers.

SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.

The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.

Critical SEO Information

A valuable checklist for SEO campaign management

How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find success with them?

SEO campaign management is a subject we’ve covered often at the Mequoda Daily. Anytime new information on the evolving topic arises, we share it with our audience through the blog.

SIPA Member Profile: Jefferson’s ‘Family’ Branches Out

Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.

SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was working as a junior accountant for a CPA firm. During tax season we were expected to bill a minimum of 60 hours per week which meant that for days at a time, I didn’t get to see my baby while she was awake. I jumped at the opportunity to join the accounting department at the local newspaper. I was responsible for producing all of the financial statements. The CFO was great and taught me about the newspaper business although as my mom says, ink runs in my blood—my grandparents owned a weekly newspaper in Burgaw, N.C. I started “Chesapeake Family” on a dare from my husband.