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Tag: SEO Campaigns

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Creating Good Blog Names is as Simple as Picking the Best Keyword Phrase

Best blog names contain a keyword phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and put the word “daily” behind it.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

Using Custom OFIEs to Increase Website Conversion Rates

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.

In 2012, here are a few strategies you can implement to help generate more inbound traffic.

Tips for generating more website traffic and building email marketing lists

Audience Development for Online Editors – Updated

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience

In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.

An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, charged with creating content aimed to maintain and attract an audience – a.k.a. audience development”.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

41 Steps to Launching or Relaunching your Online Business

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

How a Tweet Can Boost Your SEO Campaign

Three tips for getting more re-tweets to boost search engine rankings

Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this a long time ago, but confirmation is always in the favor of any analyst.

By tweeting a link to your article, landing page, or any page that you want to get ranked, you are giving the page an immediate boost for being indexed. While search engines might otherwise take a day or two to index a new blog or page, a tweet from Twitter will get it indexed within the hour, sometimes almost instantaneously.

This however, doesn’t necessarily increase your search engine ranking, it’s simply a means of getting indexed. The next step is to get others to also share your page or blog article.

5 Steps for SEO Campaign Management

Discover how to start the process of SEO campaign management

In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.

To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.

Critical SEO Information

A valuable checklist for SEO campaign management

How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find success with them?

SEO campaign management is a subject we’ve covered often at the Mequoda Daily. Anytime new information on the evolving topic arises, we share it with our audience through the blog.

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

Free Podcast on Search Engine Optimization Tips Released

This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.

(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.

Search engine optimization is the process of improving visibility of a website and its web pages by incorporating your specific keywords in the page’s copy. Content marketers and online publishers engage heavily in search engine optimization in order to rank higher in search engines because the higher up in search results a listing appears, the better chance that publisher has of generating new email subscribers and overall revenue for the website.

Digital Skills – An Important Part of Content Marketing

Familiarizing yourself with these digital skills will help build your audience and increase website traffic

I talk about the future quite frequently. It may get tiring to read, but it’s a topic worth keeping in mind, especially since it feels like evolutions in online publishing and the state of the Internet itself are rapidly taking place. The future will be here before you know it, and it’s not worth getting caught by surprise.

The digital skills I am referring to are not necessarily new, but aspects of them do change.

Digital Skills

Week In Review: July 26th, 2010 – July 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Ways to Get 100% Google Visibility for Landing Pages While Engaging in SEO Campaign Management

This free report on SEO campaign management discusses ways successful online publishers are using niche terms to receive 100% search engine visibility

Designing Rapid Conversion Landing Pages for Successful SEO Campaign Management

Nine steps for converting visitors into subscribers during SEO campaigns

A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email subscribers and aid in your organic search engine marketing work.

Each free informational product you produce needs an RCLP that you can begin to build after your keyword research for the topic is complete, and before you release the product to your email list.

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks.

The two major factors that affect search engine optimization are content and links. Writing great content is not enough. To be an effective SEO copywriter, you must be committed to both content and links. (You don’t want to leave these details to the I.T. folks; SEO is your responsibility.)

Week In Review: May 24th, 2010 – May 28th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

SEO Copywriting Handbook Released

Learn how to execute stronger SEO campaigns that’ll lead to higher page ranks in Google

People Strategy for Content Marketing

Organizing your team around the content

Catch Up On These Popular White Papers

Five Free White Papers You May Have Missed

SEO Campaign Management Basics

Free report that teaches you how to increase your website’s visibility

SEO Campaign Management Webinar tomorrow!

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

Everything You Missed at the Mequoda Summit (Well, Almost Everything)

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!

Notes & Quotes from Mequoda Summit Boston 2009: SEO Campaign Management

Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com

Get Trained on SEO Campaign Management!

SEO experts tell all about using free reports to build email circulation

Creating an Effective SEO Campaign by Giving Something Valuable Away

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.

Conquer the New SEO Challenge

Google’s new search system dramatically increases the competition for page rankings.

Just when your SEO strategy was polished and humming along, Google releases a press release.

Google announced last week that it is starting “Universal Search”, a more comprehensive form of search that could push your page rankings down if you’re not diligent.

Searches in Google’s default “Web” section will soon include results from Google’s news, books, video and maps databases mixed with the webpage results.