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Tag: seo copywriter

Nail SEO Copywriting and Prove Keywords Are Still Relevant

After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence with the keyword phrase SEO copywriting in it twice. Will I go to Google jail?

You tell me. By including a keyword phrase twice in one sentence, have I made that sentence unnatural? Of course not. And yet if I took the advice of some gurus out there, I’d rush back and change one of those phrases to search engine optimized copywriting or something even more awkward and unnatural.

SEO Copywriting Tips for Writing Blog Posts

These SEO copywriting tips will help you rank higher, attracting new audience members

SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have been created by Google.

Week in Review: May 21st, 2012 – May 25th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Copywriting Tips for Thinking Like Your Customers

You’ll find better keywords for your SEO copywriting campaigns once you start thinking like your customers

Over 500 changes will be made to Google’s search engine this year. As the algorithm that dictates the search results constantly changes, we will continue to monitor these changes and share our knowledge with you.

If you’re an SEO copywriter, online editor, audience development manager, or have any responsibility for Internet copy, you know that the competition in the online publishing world is increasing daily.

Semantic Search Technology and SEO Copywriting

Has semantic search technology changed the way we write?

“Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?” – Eric Schmidt, Google CEO, January 2009

It’s been two years since Google* announced the use of Semantic Search Technology, what’s changed?

What is semantic search technology? According to Wikipedia, “it seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.”

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks.

The two major factors that affect search engine optimization are content and links. Writing great content is not enough. To be an effective SEO copywriter, you must be committed to both content and links. (You don’t want to leave these details to the I.T. folks; SEO is your responsibility.)

Learn How to be a Stronger SEO Copywriter with Help from the Google Keyword Tool

Begin experiencing organic growth by utilizing Google’s Keyword Tool in order to find the best keywords to target with your SEO copywriting efforts

Online PR Tips, Tricks and Traps

Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques

Week In Review: May 17th, 2010 – May 21st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Week In Review: May 10th, 2010 – May 14th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Are You on the Right Page with SEO?

SEO copywriting advice on positioning your content

SEO Copywriting Workshop

This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.