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Tag: seo copywriting handbook

Train Your Editors in SEO Copywriting

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn.

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Email Copywriting Guidelines to Live By

3 email copywriting guidelines for more successful email campaigns

We’ve given plenty of email copywriting tips over the years.

We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting Handbook also has similar, relevant content for better copywriting.

SEO Copywriting Harnesses Journalistic Integrity

3 reasons why SEO is necessary for success in online journalism

Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.

Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees discovered how to determine annual search volumes for keywords and competition on those terms.

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

The 3 Best Ways to Get a Job as an Online Editor

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.

Mequoda Daily’s Black Friday Event

No sale or excessive crowds here; but there are some free informational products to be had

A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.

While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.

Audio Podcast Containing Search Engine Optimization Tips Released

Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group

Download your free digital copy of Search Engine Optimization Tips now

I’m sure search engine optimization is not new subject matter to the online publishers and Internet marketers reading this post. The world of SEO is extremely important to those trying to get on page-one in Google.

The best SEO strategy focuses on SEO copywriting, SEO campaign management and link building. Paying attention to these aspects of an SEO strategy will help your website gain more visibility. More visibility means more traffic, a larger email marketing lists of converted users and the possibility to generate more revenue.

How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets found within search engines.

In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords.

Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit

Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with valuable and actionable content.

To break up the information properly, we created two tracks: the Digital Ideas Track and the Digital Skills Track. The Digital Skills Track is what made me think of the free reports listed below.

Free SEO Copywriting Handbook from Mequoda Group

This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.

(Nationwide)—For website pages to reach high Google rankings for specific keywords, they have to be include meaningful, useful copy and an array of targeted keywords and phrases.

In order to gain a competitive advantage, online writers need to first realize that more people than ever are using the Internet to find informational content. Second, it’s important to realize that all website pages are potential landing pages for your website.

Search-Engine-Optimized Link-Writing Strategies for Improving Your Google Rankings

Attention to these SEO copywriting details can boost your site’s “findability” and popularity

So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO magnetism — or so you think — and you want to upload it immediately and start to measure the response.

Here’s a suggestion: Wait. Have another look. Check it once more, this time to determine if you can improve the SEO linking opportunities. Then make a few tweaks.

The two major factors that affect search engine optimization are content and links. Writing great content is not enough. To be an effective SEO copywriter, you must be committed to both content and links. (You don’t want to leave these details to the I.T. folks; SEO is your responsibility.)

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

How to Incorporate SEO Copywriting Into Your Press Releases

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.

The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions.

SEO Copywriting Tips for Writing and Optimizing Landing Pages

Building communities based around keywords related to your business will end up benefiting everyone involved

Learn How to be a Stronger SEO Copywriter with Help from the Google Keyword Tool

Begin experiencing organic growth by utilizing Google’s Keyword Tool in order to find the best keywords to target with your SEO copywriting efforts

Learn How to Write and SEO Topic Descriptions with These SEO Copywriting Tips

Portals on specific topics will direct your visitors to the content they are most interested in

Learn SEO Copywriting Secrets in this Free SEO Copywriting Handbook

Start writing for the Internet so your website can be found and indexed by search engines

Week In Review: May 24th, 2010 – May 28th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

SEO Copywriting Handbook Released

Learn how to execute stronger SEO campaigns that’ll lead to higher page ranks in Google

SEO Copywriting Handbook Ad

Discover how to attract, engage and monetize customers when you download our FREE SEO Copywriting Handbook white paper.

SEO Copywriting Workshop

This informative webinar on SEO copywriting reveals the SEO copywriting secrets and SEO copywriting tips of top online SEO copywriting experts.

Online Copywriting

Learn Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Handbook white paper.