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Tag: seo link building

How to Measure Domain Authority and Improve it without PageRank

Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and that inbound links are the way to do it. As Google came along and trained us on their search optimization best practices, link-building became even more important because it affects how we rank in search engines and we were able to measure domain authority along the way.

Developing Your Audience with Subscription Website Archetypes

Three ways to generate free subscribers

The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free and paid subscribers. There are three subscription website archetypes that particularly target free subscribers,

In many circles, blogging is still misunderstood by many. However, as more knowledgeable people come forth to share information on the topics they are passionate about, the value of blogging becomes more apparent.

Audience Development Discussed at Digital Publishing Bootcamp

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media marketing.

These strategies aren’t complete until we share additional information on using your website’s architecture to build your email marketing file.

Mequoda System Metrics

All Mequoda Systems share audience development components but have different methods of generating revenue

I always find it interesting to watch, listen to and facilitate the interaction between different publishers who are new to Mequoda Summits.

One thing that often happens when talking about Mequoda Systems is that they assume it’s a single business model. Although there are thousands of publishers running systems that utilize the open community standards of a Mequoda System, those new to the system typically have a misconception that all Mequoda Systems are generating revenue the same way.

Social Media’s Connection to Content Marketing

Use social media to leverage your content in a time efficient manner…or you’re wasting your time

In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry and how online publishers should view social media.

To reiterate a main point, social media is good to have, but it won’t take the place of other organic content marketing techniques like SEO, link building or email marketing.

Social Media Frenzy – Will the Bubble Burst?

Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?

A potential social media bubble has recently become a hot topic.

In a March 27th article from The New York Times, a correlation was shown between the dot-com bubble in the late 90s and today’s social media boom.

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO campaign management

Week In Review: June 21st, 2010 – June 25th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009

How is Google like the High School Social Scene?

The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.

What are the job descriptions for an online publishing business?


In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.


Job Descriptions for Managers – 6 Online Publishing Jobs

How your print publishing team translates online