SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
The one thing publishers complain about when it comes to Twitter is that it doesn't generate a ton of revenue for them.
And the one thing publishers forget to do on
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
Winter, spring, summer or fall, all you have to do is call, and your evergreen content will be there. Yeah, yeah, yeah.
We've talked about evergreen content and it's antithesis, deciduous
Breaking News!
Did I get your attention? If so, you may intrinsically be drawn to the concept of newsjacking, even if you aren’t quite sure what it is.
Newsjacking is the process
The term evergreen is quite literal when it comes to botany, when it's referring to any plant that stays green all year long, in any climate. Forever. It's ever green.
Conifers,
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
Uploading your videos to YouTube has its benefits. Your videos get indexed on the world's second largest search engine, it’s free and life is good. But what if you have
Social media is undoubtedly the best way to get your articles shared. Since 2007 or so, the social media world has become a go-to spot for businesses who are looking
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that's built to pass link juice through the website's pipeline.
Over the past few weeks, we've talked a lot about digital magazines and specifically online magazines - the online edition of a magazine in HTML format, which typically comes with
Knowing how to build a website isn't just about design, it's about the business models behind every tab
If you've read Mequoda Daily before (I hope you have!) then you know
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Screen Shot 2014-08-20 at 11.09.23 AM
Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
Software and apps for transcribing webinar and interview audio files to text
Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Women's Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
How many 100-year-olds do you know who are adept at using the Internet? Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion,
Starting out small and sticking to a niche concept: It's a good thing.
Danny Seo, the "Green Martha Stewart," is launching his new magazine, Naturally, in July. The Harris Publications property
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.
And when it comes to Farm Progress, we’re talking serious legacy publishing – a
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Search Engine Land is reporting that Google has released a new search algorithm update named "Top Heavy". Barry Schwartz writes, "Matt Cutts, announced that Google has released a refresh of
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched