SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Yesterday I read Matt Cutts' new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
It's official: responsive web design will not affect your SEO. This message comes straight from Googles Head of Search Spam, Matt Cutts, aka "Our Guiding Light" when it comes to
Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it's print edition and go all digital on December 20th. Lloyd's List has been publishing since 1734.
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,
For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.
Apparently, despite its stodgy
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility
A blockbuster SEO article is a post that will show up in the first three
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won't read your website if it isn't fast. With 47 percent of
A 70X increase in online revenues over the past decade.
That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news,
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Now’s the time to plan for tablet and smartphone email platforms
Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are
"Oh great, one more thing to do," thinks every editor you've ever approached about search engine optimization.
Because of this common adverse reaction, it's important to emphasize the longevity of articles
