SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
Review your audience development strategies after this recent Google change
Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that
Do you know where your mobile attention should be?
The mobile market is on the minds of media brands. This isn't surprising since mobile devices are quickly becoming focal points of
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you're heavy into
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
Social media engineering is more than the art of scheduling tweets, navigating Pinterest and getting more Facebook clicks. Actually, it's the roadmap to those strategies that make us informed engineers.
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
What is a good article length to strive for?
When taking article length into consideration, the type of article needs to be addressed first. Do you have a full-length story to
Our Playing Nice with Google Penguin webinar airs today at 12:30 pm ET. Join us for this 90-minute program so you can ask any questions you have about the recent
Knowing how Google operates is the first step in using them as a content partner
Before converting website visitors into email subscribers, you need to attract them to your site with
Google’s work with semantic search may lead to better results
Google will continuously work to improve search and create content areas for everything. In case you missed the May’s roll out
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I
The word “natural” should be synonymous with white hat SEO. Natural writing and natural linking building are parts of this very in-depth language of optimization. And it’s these two that
Image SEO is an additional tool for getting ranked in search engines
Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also
With balanced content, audience members will be more apt to sign up for updates through email newsletters
Google’s Penguin update, which rolled out in late April, brings a major question to
Tips on appeasing Google Penguin’s algorithmic changes
Google changes have been a popular topic as of late throughout the industry. Digital publishers and content marketers seeking safety from the wrath of
According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.
So you want more comments? Join the club. WIth hundreds of posts under my belt, I
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
If you're interested in reading this, you're probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.
There are plenty of reasons why casual website visitors become email subscribers. In some cases, the content provided is rare or hard to find. In other scenarios, the breadth of
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
Two ways to increase your SEO power away from your website
SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using
Buying links can come back to haunt you.
There was a time when black hat SEO techniques were used to generate significant money. Do you remember searching for content and receiving
We discussed the significance social signals have in SEO before, but much of what we’ve shared involves the engagement that comes with these social activities. Now there is more evidence