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Tag: serious eats

Video Publishing Sites Gaining Steam With Latest Moves

How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say all of the above. Like any other content built for multi-platform publishing, video produced by digital magazines will help develop audiences and generate revenue. Currently, monetizing video content means making digital advertising a priority, but there are other advantages, as well: the chance to go viral, or to at least to get some meaningful engagement via Facebook and Snapchat, as you’ll see below in recent coverage from Digiday.

Can TV Be a Digital Publishing Solution?

There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it.

Vogue, Allure, and New Yorker Blossom in Print, E-Commerce and Blogging

The Guardian has a full report on how the luxury titles at Conde’ Nast have been performing. Josh Halliday reports,”Thumping in at 430 pages, the September issue of Vogue is the largest since the financial crash of 2008. More significantly, it carries more advertising than any edition in the past five years, with 272 pages bought by luxury brands including Ralph Lauren, Gucci and Dior. Is this a return to the boom-time at Vogue House?”