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Tag: setting up a landing page

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Setting up a Landing Page’s Meta Data

Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first

Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can find it in search engines?

Having a great landing page doesn’t just mean writing good copy and search engine optimizing your content. It also means having a clean and elaborate back-end that lives up to the copy on the page.