Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star,
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
Condé Nast laid down its last card in the leadership reshuffle at Self, announcing Friday that Mary Murcko is the magazine’s new managing editor.
Adweek reported that the former Gannett executive
Does this work on TV or the web? That is the question Bloomberg TV producers are asking themselves now. Digiday has a full report on how this digital first strategy
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, "Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time
It’s always a good time when a woman gets to read a men’s magazine as part of her job.
I swear I was researching whether Men’s Health advertises their digital edition
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see
Community Involvement Can Work on Many Levels
There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose,
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Become a bit more knowledgeable about your bounce rate
How familiar are you with bounce rates?
If you spend time poking around your analytics package, you probably have seen the numbers associated
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
[question]
Should it matter if the pages are unique or not?
[/question]
[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Awards Finalists Start the Creative Juices Flowing
The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best
There’s Only One Way to Find Out. Ask (and Answer).
Apparently, lots of places want to know what I think.
In my email box now sit surveys from a lecture that I
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
In This World, Engagement and Relationships Build Online Communities, Not Marriages
Creating relationships in online communities.
In his presentation at the SIPA 2010 session on Building Online Communities, Sift CEO Ben Heald
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
Online Publishing Jobs
Socrates Media, a leading brand of know-how solutions for individuals and small businesses, seeks a product manager to join its team.
Socrates Media is a leading brand of know-how
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
eDiets Doesn't Feed You Enough Reasons to Join Their Program. I had mixed feelings when Don Nicholas asked me to take a look at eDiets.com as my first website
