Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of
Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online.
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the
Google's Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%
We've brought in two of our favorite "test junkies" for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing
Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
The hidden factors that can determine the success of live events, and how we chose Napa Valley for the Mequoda Summit
Of the nine proven methods used by successful publishers for
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference