Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
Attend SIPA's June conference and take home practical methods to make your company more profitable.
SIPA's 31st Annual International Newsletter and Specialized Information Conference is set to be three days of
Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with
I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
I'm writing from my hotel suite in Bonn, Germany where I'm preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week.
This is the second
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page:
One of the Internet's leading online publishers tested a simple technique for increasing his email newsletter signups and saw a very impressive lift as a result.
The leading publisher is Andrew
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one