Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Rob Lawson, Credit Today, LLC, Roanoke, Va.
SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio,
Bailey, SIPA to Enter New York State of Mind
Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London
SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office
Has
Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership
I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
Community Work Can Lead to Better Skills and Business
There’s an interesting—and humorous—children’s book I stumbled upon called “Mommy and Daddy Do It Pro Bono,” written by Kara and Aaron Hurst.
Rob Nance, Publisher, AccountingWEB
SIPA: What was your first job out of college and how did you get into this business?
NANCE: Growing up, radio was fascinating to me. I fondly recall
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head
100th SIPAlert Daily Means We’re ‘Doing’ OK
SIPAlert Daily turns 100 today—100 days, that is. Not quite a milestone in the Cal Ripken consecutive games played mode (2,632) or Lincoln’s Gettysburg
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2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
Almost There: Tips for Going Virtual
The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group
SIPA: What was your first job out of college and how did you get into this business?
HARGREAVES: I was a Communications/History
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something
'Times' Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this
Sports and Profits Help UCG Gain Spotlight
We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
'Where Do Good Ideas Come From?' Johnson and Miami.
Last week, Stephen J. Dubner, an online columnist for The New York Times, solicited questions for Steven Johnson, author of "Where Do
Ten Pieces of Advice for Entrepreneurs
“Think about the problem you are solving before you come up with the solution.” Those words of wisdom come from Bill Murphy, Jr., 39, who
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Podcast Gives ‘Week in Review’ a Nice Air Brush
Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications
Randy Greenberg, President/Owner, Greene (& Associates), an RMG Direct company
SIPA: What was your first job out of college and how did you get into this business?
GREENBERG: Like many students, I
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
There’s Only One Way to Find Out. Ask (and Answer).
Apparently, lots of places want to know what I think.
In my email box now sit surveys from a lecture that I
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in
