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Tag: social media management

Content Publishers Expanding Beyond the Multiplatform Approach

Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional revenue opportunities develop for publishers in a time when digital media is growing.

The Best Social Media Management System for Publishers

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

Publishers on Digital Magazine Platforms: Social, Mobile, Tech

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital magazine platforms to be anything that can help publishers deliver and distribute content.

So, your magazine website portal counts. Your digital magazine apps count. Your social media management counts. Your online magazine library counts. Your white papers and other products count. Your events count.

You get the point: Everything’s on the table. Everything plays a part. Some components evolve; some fall away; more are developed.

Top 3 Social Media Scheduling Tools Digital Publishers Love

Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in, is their social media management.

When we’re all sitting around at the lunch tables at our quarterly Intensive, we talk about our 12x12x12 social media strategy that’s

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

10 Reasons Why Mequoda Recommends Hootsuite for Publishers

HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free accounts, which many people can do everything they want with. Businesses may find their (still affordable) Pro version to be more of what they need.

If you manage social media for a publishing business, then you’re more than likely using a social media dashboard already. Using a tool that’s meant to manage a business account is the first step toward building a more effective social media strategy.

5 Apps Every Editor Should Have on Their iPad

Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick Hughes was the only person at the event with an iPad and it was still a novelty, lacking in any professional use.

FOLIO: Growth Summit Coverage – Using Social Networks to Strengthen Your Market Position

Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience.

Social Media Management: 30+ Social Media Metrics

What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.

You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the Internet would be a big deal. So it’s time to educate yourself, or miss out on one of the best ways to drive website traffic since online press releases.