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Tag: social media press release

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

Press Release Guidelines from the Pros

Tips from the pros on how to create social media press releases

Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as “a single page of web content designed to enable the content to be removed and used on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple embedded links (a YouTube video, Flickr slideshow, SlideShare presentation etc.) and blocks of text similar to those found in traditional releases (spokesperson quotes, boilerplate and contact information).”

More and more press release sites are encouraging multimedia elements in press releases, making it easier and easier for us to create releases that can grab more attention.

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

Past and Future of the Social Media Press Release

A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways.