"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.
Whenever we publish a new article on Mequoda, we use our 12x12x12 social media method on Twitter. We write 12 unique Tweets, schedule them for 12 days, then once a month for 12 months.
This social
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your online business? Do you like the features of Google Analytics?
For many online publishers and content marketers, it’s hard to not approve of the job Google Analytics does, as it details traffic, conversions and the keywords that drive in audience members. It affords the opportunity to create funnels so you can track products and downloads. And of the course, the best part of Google Analytics is that it’s offered for free.
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information they present.
GOOGLE ANALYTICS FOR SOCIAL: Funny to start in the U.K. after my American introduction, but since SIPA will be in London next week with
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
