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Tag: social post

The Best Social Media Management System for Publishers

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most

Social is Superficial: The Real Reasons Why Social Posts Aren’t Performing For You

Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic.

An image is worth a thousand words, am I right? Consider how little a social post could be worth without an image, or worse, no image

Publishers Nailing Social Media Optimization Through Custom Facebook Graphics

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach

If you’re simply choosing stock photos from a library and using them as the featured graphics in your Facebook posts, you’re way behind the times, baby.

If there’s one thing social analytics are telling publishers, it’s that if content is

10 Reasons Why Mequoda Recommends Hootsuite for Publishers

HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free accounts, which many people can do everything they want with. Businesses may find their (still affordable) Pro version to be more of what they need.

If you manage social media for a publishing business, then you’re more than likely using a social media dashboard already. Using a tool that’s meant to manage a business account is the first step toward building a more effective social media strategy.