The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
We know, we know: It's a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate
There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google's social network.
Rodney emphasizes user-created content at SIPA Munich
More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
Google has a new Internet marketing strategy... Twitter ads!
If you weren't already aware, last year Google paid Twitter $15 million to include tweets as search results. Here's what Google had
Three magazine panelists share their company’s use of iPad apps
Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and
David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world
Facebook is a 25 billion dollar company, with 500 million active users. The company
Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content
Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study
BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need.
