Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have to think about keywords and getting ranked in search engines. With emails, all you need to worry about is getting someone to open an email that they signed up for. It sounds simple, but with 30% industry average open rate, we’d all tend to disagree.
When you’re looking through your inbox, how likely are you to expand your viewing frame in order to read the subject line of an email that has maxed out its character limit?
10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions
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