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Tag: subscription marketing

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained customers to believe that

Using “Self-Liquidating Premiums” to Help Close the Sale

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or $12 per year like a magazine, but $8 every single month. And is

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

Double Your Revenue With an All-Access Offer

How to use web editions, collections and libraries to double your revenue
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know are leveraging more than paper to increase profits.

What are they doing exactly? They’re adding

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How to Create Overwhelming Value for Subscribers

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.

How to Use Six Sigma for Subscription Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best performing clients—who publish on multiple platforms, run several subscription websites, and have helped define our pricing best practices—will see a drop in subscription sales when they stop testing. I told this to a client recently who went from having some of the highest conversion rates of our clients to having our worst performing rates, and we believe the culprit is a lack of subscription offer testing with new offers, like a 30-day free trial.

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

How to Write Attention-Grabbing Subject Lines

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our 2018 Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

The Do’s and Don’ts of Free in Multiplatform Publishing

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:

Make Your Website Google-Proof Now

Any time your website drops in Google, it’s scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won’t lose traffic in one zone of your website, it will be across the board. The ebb and flow of traffic is normal and not an algorithmic hit, it’s just the price

How to Succeed at Subscription Marketing by Creating Overwhelming Value

Creating an abundance of value within your subscription products is the key to subscription marketing and transforming your publishing business in the digital age
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a Six Sigma

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

How to write Spotlight emails that win your Six Sigma subscription marketing testing efforts
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success that one of our Gold Members has experienced after launching a high-frequency

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

3 New Tried & Tested Subscription Marketing Techniques Revealed at the May 17-18 Intensive

I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week. 
This year’s Intensive is newly updated to focus on subscription and membership revenue. The event will highlight our tested and proven strategies for increasing audience, revenue and profits. Here

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).

Don’t Wait Until Next Year

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Early Bird Pricing Ends Tonight

Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event 
If you have been thinking about registering for our Subscription Marketing & Publishing Intensive this May, today is the last day to save at least $300 on your seat. Don’t delay. It’s a great time to register  and pay

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Only 1 Week Left to Save

“Frugality includes all the other virtues.” – Cicero
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending the Mequoda Subscription Marketing & Publishing Intensive ends next week.
Maybe you noted our Early Bird deadline of April 18 and told yourself

Audience Development vs Subscription Marketing: How Specializing Leads to More Revenue

Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by breaking down production processes into many small tasks, performed by specialists.

Are You Making the Right Choices for your Resources?

Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of

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Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

Magazine SEO: What to Do When Google Tries to Sink Your Ship

Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers – what are you doing to find and plug any holes in your website?
Google is the business we all love to hate. If you run a big website, one of your jobs is magazine SEO for your website. There will

4 Subscription Marketing Metrics You Need to Know

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

Subscription Marketing: How to Market Your Super Club

If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate because their high profit margins are driven by content you already own and an audience that already trusts you and your brand.

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Protected: Executive Council Update: Get the Most from your Blockbuster Content with the Haven Advanced Republish Manager

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Learn a Proven Method for Improving Subscription Revenues

All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing and publishing success. But only if you hurry and register for the Mequoda Subscription Marketing & Publishing Intensive. If you register today, you can still save $300

Should You Put Subscription Revenue First?

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times made 60% of last year’s revenue from subscription sales, The Guardian’s 800,000 subscribers are now accounting for more revenue than advertisers, and Wired has followed their lead by instituting a new $20 annual subscription. It’s clear that publishers are no longer afraid to charge for content, and subscription revenue goals are at the forefront. And I think there are three reasons for it.

Subscription Marketing Tip: How to Write a Library Preview That Converts

How to excel at subscription marketing with a web library by writing compelling copy
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story about one of our Gold Members who launched a high-frequency Six Sigma

8 Things to Do in Boston When You Join Us at the Intensive This Spring

Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and the city is

Protected: Executive Council Update: How to Write a Winning Spotlight

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Multiplatform Publishers and Editors Landing at Different Publications

The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.

Make the Internet Your #1 Source of New Magazine, Newsletter and Membership Sales

Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues has just arrived.
It’s time to register for our Subscription Marketing & Publishing Intensive  – the only event where you can learn proven, tested techniques and strategies for subscription

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