An effective technique in information marketing is "self-liquidating premiums"—having the value of the premiums exceed the entire purchase price.
For example, let's assume you have a product, perhaps a downloadable ebook,
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we'll we take a look at how publishers can use contrast pricing and
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
We recently had the privilege
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event
If you have been thinking about registering for our Subscription Marketing & Publishing
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
Spend two days with us, and you could become our next success story.
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media