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Tag: subscription marketing

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

Using “Self-Liquidating Premiums” to Help Close the Sale

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.

Meet Today’s Membership Marketing Experts

Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked a day in your shoes?

Widely recognized as the leader in membership marketing for magazine publishers, Mequoda Systems

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step

How to Succeed at Subscription Marketing by Creating Overwhelming Value

Creating an abundance of value within your subscription products is the key to subscription marketing and transforming your publishing business in the digital age
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a Six Sigma

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our last bi-annual Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in

Double Your Revenue With an All-Access Offer

How to use web editions, collections and libraries to double your revenue 
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers we know are leveraging more than paper to increase profits.

What are they doing exactly? They’re

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not. But we find that copywriters don’t typically love to work that way.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

How to write Spotlight emails that win your Six Sigma subscription marketing testing efforts
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success that one of our publishing partners has experienced after launching a high-frequency

How to Price Your Magazine Membership

How to use the principles of economic behaviorism, contrast pricing, and Six Sigma marketing to maximize magazine membership revenue and renewals
Earlier this week, we discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we’ll we take a look at how publishers can use contrast pricing and the principles of economic

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual ray flowers.

You might consider a publisher’s website the same way. You see TIME.com and think, oh that’s TIME’s website. But in fact, it’s a subscription marketing system. The site isn’t built just to give away free content, it’s built to collect new subscribers and generate revenue. Its web magazine alone, time.com/magazine, is just one petal of the sunflower that is attracting and converting new magazine subscribers, both free (email) and paid (digital and print).

Should You Put Subscription Revenue First?

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times made 60% of last year’s revenue from subscription sales, The Guardian’s 800,000 subscribers are now accounting for more revenue than advertisers, and Wired has followed their lead by instituting a new $20 annual subscription. It’s clear that publishers are no longer afraid to charge for content, and subscription revenue goals are at the forefront. And I think there are three reasons for it.

Subscription Marketing: How One Publisher Doubled Revenues in 12 Months

Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products.
We recently had the privilege of taking over all membership and subscription marketing for a long time publishing partner and winner of numerous community awards.

3 Ways to Say “Free” in Subscription Marketing

One of the biggest secrets to success in subscription marketing is leveraging the word “free” in your copy
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one price, and then we can use a different

How to Create Overwhelming Value for Subscribers

At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

Six Sigma Subscription Marketing: 12 Offers That Boost Response Rates

12 subscription marketing offers you can test with your existing email subscriber list
Think selling magazines is hard? Look at Netflix. They’ve been able to get customers to pay $9+ per month as a membership website. Meanwhile, magazines have a hard time getting people to subscribe for $10 for a whole year. Netflix is also currently worth

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

How to Use Six Sigma for Membership Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.

Even our best-performing publishing partners—who publish on multiple platforms, run several premium membership websites, and have helped define our pricing best practices—will see a drop in paid memberships when they stop testing. I told this to a premium content partner who went from having some of the highest conversion rates of our partners to having our worst performing rates, and we believed the culprit was a lack of membership offer testing with new offers, like a 30-day free trial.

Mequoda Pioneers New Website Membership Marketing Systems for Publishers

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.

BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda partner to take a legacy publishing brand and line of products and create a value-centric and engaging membership.

With The Old

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The Do’s and Don’ts of Free in Multiplatform Publishing

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

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How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

How to Write Attention-Grabbing Subject Lines

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

Make Your Website Google-Proof Now

Any time your website drops in Google, it’s scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won’t lose traffic in one zone of your website, it will be across the board. The ebb and flow of traffic is normal and not an algorithmic hit, it’s just the price

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

3 New Tried & Tested Subscription Marketing Techniques Revealed at the May 17-18 Intensive

I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week. 
This year’s Intensive is newly updated to focus on subscription and membership revenue. The event will highlight our tested and proven strategies for increasing audience, revenue and profits. Here

Don’t Wait Until Next Year

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Early Bird Pricing Ends Tonight

Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event 
If you have been thinking about registering for our Subscription Marketing & Publishing Intensive this May, today is the last day to save at least $300 on your seat. Don’t delay. It’s a great time to register  and pay

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

Only 1 Week Left to Save

“Frugality includes all the other virtues.” – Cicero
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending the Mequoda Subscription Marketing & Publishing Intensive ends next week.
Maybe you noted our Early Bird deadline of April 18 and told yourself

Audience Development vs Subscription Marketing: How Specializing Leads to More Revenue

Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by breaking down production processes into many small tasks, performed by specialists.

Are You Making the Right Choices for your Resources?

Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of

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Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

Magazine SEO: What to Do When Google Tries to Sink Your Ship

Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers – what are you doing to find and plug any holes in your website?
Google is the business we all love to hate. If you run a big website, one of your jobs is magazine SEO for your website. There will

4 Subscription Marketing Metrics You Need to Know

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

Subscription Marketing: How to Market Your Super Club

If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate because their high profit margins are driven by content you already own and an audience that already trusts you and your brand.

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.