Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event
If you have been thinking about registering for our Subscription Marketing & Publishing
"Frugality includes all the other virtues." - Cicero
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing
If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at
Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers - what are you doing to find and plug any holes in your website?
Google is
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Spend two days with us, and you could become our next success story.
http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That's why we are big supporters of digital subscription models. Today we're looking at some additional subscription and content
"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved."
If you took headlines for fact, you'd never know how to respond to the contradictory "news" you
Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to
In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you
Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.
Legacy sources like direct
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
At Mequoda, we believe all publishers can prosper in the digital environment. Join us in Boston for our next Mequoda Subscription Marketing & Publishing Intensive and learn the latest best
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team
Ideal Candidate:
10+ Years managing a multiplatform media business with full top line and
So you've launched your subscription website. You've determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice,
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to
A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to
