What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
How should I price my digital magazine subscription?
If your overall economics favor selling subscriptions, consider what many now call “no-brainer pricing”, which sets a ratio of about two-to-one. Assuming we’re
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
How will digital publishers succeed with audience development through mobile devices?
There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings
The subscription website is the ultimate tool for digital publishers
After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
‘Chatting’ With Peers Can Be a Good Thing (like today)
Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
This segment of our Digital Native Survey features questions that publishers have been wondering ever since multiple subscription platforms have become popular.
In this clip from the Digital Native Survey, you