According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
I'm a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
Discover your best digital publishing assets
As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on.
Beyond providing content on different e-reading
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print.
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news.
How will digital publishers succeed with audience development through mobile devices?
There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings
3 stories about digital publishing that are bound to get publishers’ attention
Every week we write about the digital publishing industry for a few main reasons.
First, it is our mission to
The subscription website is the ultimate tool for digital publishers
After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I